Blog

Keeping House In The Media

Keeping-House-Emma-Blomfield

Keeping House has exploded its way onto bookshelves across the country! It’s now available in the following stores:

KEEPING HOUSE IN THE MEDIA

I’ve also had a number of interviews and features pop up in the media since the launch. Take a look below!

INTERIORS ADDICT

My lovely friend Jen from Interiors Addict published this review of Keeping House last week where I share a bit more about why I wrote the book. Click here to read.

interiors-addict-emma-blomfield

 

REALESTATE.COM.AU

The team from RealEstate.com.au came to my house to film a couple of videos. The first released is a look at how to hang artwork in a rental home without ruining your chances of getting your bond back. Take a peek inside my home here.

RealEstate.com.au-Emma-Blomfield

Houzz

And for my secret tips on pulling a lounge room look together check out the Houzz blog.

Houzz-Emma-Blomfield

You can purchase a signed copy of Keeping House here.

Emma x

What previous students think of my Mentor Program

Today I’m interviewing one of the lovely students who participated in my 2018 mentor program. I think the biggest thing a lot of my students take away from the program is the accountability factor, so many of us work alone and can easily waste time thinking no one is going to check up on us if we don’t do the work. The mentor program is an opportunity to actually devote time to working ON the business not IN the business. When you’re starting out it’s the perfect time to get all your admin ducks in a row so that when the clients come knocking you’re 100% prepared behind the scenes to start working with them and not worry about your website or service offering letting you down.

Sharon Flynn from Sharon Flynn Interiors took part in the mentor program last year so I asked her a few questions about her experience….

When did you start your business and what do you specialise in?

I am only just starting now and in the process of having my website done. I want to specialise in whole house design projects or room by room. I would prefer long term projects but will take on any clients and their needs to get started. I have had a lot of experience in window and soft furnishings and can easily apply that to my new projects.

What were the top three things you struggled with the most when you started the business?

  1. Actually taking the plunge and organising my website.
  2. Telling everyone what I am doing.
  3. Pricing but have learnt to do this now.

Being a solo business owner did you find it difficult not having someone to turn to to work things out?

I think having the Facebook group is helping a lot with having people to bounce ideas off.

You participated in my mentor program in 2018, what were some of the best takeaways from the program for you?

Learning the process of creating a real business as well as the ongoing support with the group and the possibly of future workshops to meet other designers and network in person with like minded people.

Why would you recommend the mentor program to other designers?

I think most people would just muddle through and think they can do it themselves. I think it also makes you take action instead of sitting back and just thinking about it because you have someone to be accountable to and can’t make up excuses for not doing the work.

Why do you believe in investing in furthering your education?

We always need to keep learning and growing. Just because we have done a course, degree or certificate doesn’t make us experienced designers. The design world is ever changing and we need to keep up with current and upcoming trends as well as creating our own special niche.

What’s on the horizon for your business this year?

My website, setting up my home office and earning an income from my new business.

Do you think the mentor program helped prep you to go out and achieve some of the goals you’ve set for 2019?

Absolutely. At first it was a little daunting but after a couple of weeks I could see things starting to happen. The ongoing support is very important and being accountable to the process.

Where do you see yourself in 5 years time?

I see myself having a great time in my business and actually doing something I truly love and enjoy. Oh and making lots of money would be nice.

If you have any questions about how the mentor program can help grow your business in the right direction email me on [email protected] and we can line up a 10 min obligation free chat.

You can enrol in the mentor program here, enrolments close off 6th March.

Emma x

 

Keeping House: Why I Wrote The Book

Keeping House Emma Blomfield

I grew up in a home that was carefully and lovingly created by my mum (and occasionally Dad had a few ideas that weren’t half bad either)… We travelled internationally a bit with Dad’s work when my two younger brothers and I were in school which meant we watched our parents set up multiple houses from absolute scratch in each country. It was pretty tedious being dragged through a Japanese Ikea aged 10 for hours on end while Mum and Dad bought pretty much the entire store (we literally moved with just clothes, toys and some essentials so we needed everything from saucepans and cutlery through to coat hangers and doormats…) It mustn’t have done too much damage though since I’ve now crafted a career out of setting people’s houses up from scratch every day of the week.

At the time I definitely didn’t appreciate the effort and love mum put into making the houses inviting and welcoming spaces. Mum has a knack for finding pretty trinkets that when grouped together (on coffee tables, console tables etc) end up telling a nice little story. Each time we moved back to Sydney Mum would incorporate all the things we’d collected on our travels that meant something to us at home. 

Somewhere during my career, I realised how our homes are such a reflection of who we are and what we want out of life but so many people make excuses about why they can’t have a nice place to retreat to every day. I get that what I do for a living is not saving lives or curing cancer but I like to think that on some level, what I’m doing helps make people’s spaces more meaningful to them and gives them a sense of belonging. Mazlow’s hierarchy of needs lists “shelter, safety and security” on the pyramid of basic human needs so why can’t our shelter’s be pretty?!

Many of us see homemaking as something we will do “one day”, when we stop renting, when we move in with a significant other, when we move out of our parent’s place, when we win the lotto or when the kids stop flinging food around the lounge room. Keeping House is here to challenge that, I wrote the book to show you how to start making the most of what you’ve got right now. I share tips on how to style and maintain every room in the house to achieve a meaningful home and how to decorate and connect with your guests while hosting beautiful events. And no, you don’t need a million dollar budget to achieve it. It’s about finding creative ways to inject some love into your home! 

Just like it says on the back…. Keeping House is your guide to creating the life you want in the space that you have, no matter where that may be.

The feedback I’ve received on the book so far has been nothing short of amazing. I did wonder if anyone would care to read ANOTHER 208 pages about decorating but apparently I’ve done a great job and created a helpful resource to create a space for sanctuary and celebration. (See what I did there, worked in the books subtitle…. Clever, I know ;))

You can pre-order your copy of Keeping House here for $29.99.

Emma x

Keeping House: Official Book Trailer

Keeping House Video Trailer

I’m THRILLED to announce that pre-orders for Keeping House are officially open!

We filmed this cute little video to show you more about what the book is about. For a little peek inside the book, watch the video below! It was such fun to create!

Keeping House full from Emma Blomfield on Vimeo.

If you’d like to get your hands on one of the very first copies of Keeping House jump on over to this page to lock in your order. All copies purchased will come signed and if you’d like a personal note added to yours just pop it in at the checkout.

Last time we sold out within two weeks and had to wait 6 weeks for more stock to arrive so if you want one I’d suggest you run, don’t walk!

Emma x

Keeping House: Was almost a completely different book…

Keeping House Book

Unless you’ve been hiding under a rock for the past few weeks, you are all aware that the harassment to start purchasing my second book Keeping House is upon us. I started writing Keeping House just over a year ago, and now we’re weeks away from seeing it on bookshelves across the country (then a few months later, across the world!).

When my publisher asked me to come up with a concept for book number two, I thought I had a clear idea of what I wanted to write. I sat down one afternoon and wrote out a brief synopsis and had a crack at writing a rough table of contents. After a few hours of playing around with the concept I looked down at what I’d been scribbling out and realised I didn’t love it, I didn’t feel passionate about writing what I’d been brainstorming. Writing most books takes a significant amount of time and patience so you really do have to be passionate about what you’re writing because if you’re not, you’ll hate the entire process. I knew looking at what I’d written, it would be a tough five months to write something I wasn’t in love with.

Whenever I’m not totally feeling it, I change my scenery, go for a walk or talk out my ideas. This happens every now and then when I’m coming up with a new scheme or concept for a residential decorating client project and sometimes the ideas just don’t come that easily as others. I put my runners on and headed out the door. I rang my mum and told her I wasn’t loving the concept I’d come up with and could she listen to me talk through my ideas and give me some feedback. I spent the next 45 minutes walking around the Sydney harbour foreshore on the phone to mum and by the time I got back home I’d completely changed the direction of the book. What was funny was, a few weeks after Home came out in 2016 I actually sat down and hand wrote about 8 pages of notes and had forgotten that I’d written those notes out. When I got back home from my walk I dug the notes out and realised that was exactly the book I needed to write – a meaningful, resource guide for the younger generation to set up their first home from scratch, showing them what makes a house a home and with a focus on entertaining at home without annoying the neighbours (and getting your bond back!).

As soon as I’d worked out the concept, I got the table of contents down and then over the course of the next five months, I dropped content into each section until it felt like it was finished. I’m never given a word count, I’m free to write as much as I like until I feel like I have completely exhausted the topic.. I wrote just over 30,000 words which ended up as 208 pages of pretty content that all you lovely humans will get to pour over in a few weeks.

I have a lot of people ask why it takes so long to produce a book. It’s not a process that can be rushed, once I write the manuscript it then goes to an editor to read and make any suggestions in terms of content placement and tweaking and changing certain areas of the book. Once that process is finalised the illustrations need to be drawn. There’s a fair bit of back and forth on that process to ensure the content works with the illustrations on each page. This time around we used illustrator Juliet Sulejamni of The Juliet Report to draw all the cute pics inside the book. Juliet is known for illustrating a very cute character called “Girl” which features across her Instagram feed heavily and the Hardie Grant team came up with the idea of having Juliet draw me and my dog Alfie to show someone really using the spaces I’d been writing about. Do you think I did a mega happy dance when reading that I’d become a cartoon character. You betcha!

After the illustrations are finalised, the cover gets designed (and changed a couple of times before it’s signed off on by everyone). I’m so lucky that the teams I had for both books just totally “got” what I was trying to achieve with both books and knew what the book needed to look like. Every time I got an email from the Hardie Grant team I’d pretty much squeal with excitement at the illustrations or cover mock ups I’d been sent.

Then it goes to print and we make a marketing plan of attack behind the scenes before it’s rolled out officially through bookstores across Australia.

My hopes for Keeping House is for it to be a book every young person is given upon moving out and they take it with them through their lives helping them set up a home and plan all sorts of celebrations and parties in their happy spaces. I’ve worked with hundreds of clients to make their houses feel like homes and seeing how much difference a thoughtfully decorated space makes to that person’s life (without having to spend a fortune) is the reason I do what I do. Writing a book about what that looks and feels like allows me to share more of what I’ve learnt in my career and while setting up my own homes, on a larger scale.

Now, pretty please go and buy a copy so I can spread my love of creating a cosy home all over the world! I do a happy dance every time one gets sold (true story).

Emma x

4 PRICING MISTAKES INTERIOR DESIGNERS MAKE TOO OFTEN

Pricing your passion can be scary, whether you’re just starting out or re-working your current pricing structure. It’s something every designer will struggle with at many stages during their career. You start to feel comfortable with one price level and then realise you need to shift into the next gear when your workload is unmanageable or you just aren’t paying the bills. You’re not alone but it can be lonely trying to work it out. Which is why I have created a list of the four biggest pricing mistakes I see made too often.

Mistake #1 Failing to Communicate Your Value

Your client wants to know what makes you unique. What can you offer them that other designers can’t? By focusing on the skills that you do have, you will be able to communicate your value to the client more effectively. This understanding makes it a whole lot easier to outline your pricing as you have already established the value your services offer. A few ways you might be able to add value is through giving your clients access to exclusive trade prices or your black book of trusted trades.

Mistake #2 Lacking Confidence

Interior design may be your passion but are you confident in your pricing? Many designers are unsure about pricing their ability, and it shows! When communicating with client’s your confidence levels are noticeable. If you’re confident in your services and pricing your client will share the same sense of security.  Practice saying your prices out loud in front of the mirror or at the dinner table with your partner or family. Eventually it’ll become second nature and won’t be such a trigger for you.

Mistake #3 Understanding The Industry

Just like you have your finger on the pulse for the latest design trends, it’s important that you regularly research your industry. Gain perspective on your pricing by research what your competitors charge for their services and see where you’re comfortable sitting in the market. 

Mistake #4 Not Being Mindful of Time

Time is a sneaky thing and when you’re working with clients you’ll be surprised how many hours you’ll spend driving to consults, in meetings and sourcing the best possible items for your clients. It’s essential that you cover your costs and be mindful of the time you’re spending.

Mentor Program For 2019

My mentor program is back for 2019 and due to a number of requests, I’ve moved the intake back to 7th March (from 7th Feb). The start of a new year is hectic enough and a few of my students have asked if it can be moved back so that the kids are settled back in school and you’ve had enough time to get your ducks in a row and ready to learn again.

This is a 4 week transformational program designed to get your interiors business running smoothly allowing you to focus more time on securing the right kind of clients and doing the work you love – designing rooms, not running spreadsheets!

The program requires you to commit to a one hour video call every Thursday at 10am (you can watch the rerun if you can’t make it live) and about an hour and 30 minutes of reading on top of this per week. Think about how much Instagram time you can find in a week…. It’s really not that much of an imposition on your business but you’ll be shocked at how much further ahead it will get you.

One of the most common remarks from my previous students is how amazed they are at what they manage to achieve in a month with a little bit of accountability. Running a solo biz is hard work but it’s also pretty easy to slack off if no one’s asking you what you’ve achieved for the day or around to micro manage you and your to-do list. So come armed to the program with a list of things you want to achieve and see how quickly you knock them off your to do list once you find the time to dedicate to your business.

Four Week Program

Each Thursday I release the week’s topic (see below framework) and you watch me live via video link as I talk you through the week’s topic in detail. There’s plenty of question and answer time and because I keep the group small it allows me to get to know each of your businesses and I tailor the week’s content to suit you all.

What do we cover?

WEEK ONE: Why Are you Even In Business?!

Let’s work out what fuels you to get up and do what you do each day. Who’s your ideal client?

WEEK TWO: Branding Your Creative Business

What your graphics design says about your business, why you need professional branding and how to work with a designer without getting ripped off.

WEEK THREE: Marketing Your Creative Business

How to sell your services without feeling icky, How to convert leads into paying clients + Social Media Marketing

WEEK FOUR: Pricing Your Creative Services

Pricing packages to keep you employed! Yay!

One on One Call

At the end of the course we have a one on one call to run through any further issues concerning you in business and work on an action plan to get you all fired up and ready to smash it in business. The 60 minute call allows us to run through any key insights that came up for you during the program and how you can gain fundamental skills to conquer your business dreams for 2019.

Unlimited Support

Throughout the program and beyond you have access to a private Facebook group where you can network with the other creative students in the group. I’ve had many students tell me this is one of their favourite aspects of the program as they realised they weren’t the only ones struggling with the same problems and have actually gone on to make friends in real life! How cool is that?! I am in the Facebook group encouraging you to share and answering any of your questions throughout the program too so there’s plenty of support all round.

Program costs $850. Or three monthly instalments of $295.

Does the price of the program trigger anything for you? I used to have some resistance around spending on furthering my education or business knowledge but quickly came to realise that if I stopped investing in myself and my knowledge my business would suffer. I’ve spent thousands of dollars on eCourses, coaches and mentor programs and have found much of this to be even more beneficial than my university degree. So ask yourself if you’re prepared to invest in the future of your business and do you value the importance of further education enough to invest in yourself right now?

So, what are you waiting for? Enrol now!!

Emma x 

2019 Means Business

Happy New Year!

The start of a new year always excites me, the possibility of what lies ahead in business and the adventures you’ll go on and the dreams you’ll fulfil…

I’m approaching 2019 a little differently. I need to streamline and simplify the way I’m doing things in order to keep creating more amazing content, stock my book on shelves around the world, teach my mentor students, and of course servicing my decorating clients as best I can.

So, here’s my business plan for 2019… 

eCourse


I’ve run the eCourse at specific times of the year for a while now and get a lot of you asking if it can be purchased outside of those times. So I’ve decided to open up Decorate with Intention all year round. I will run live events during the year where I run the 6 week eCourse with you week to week and you can join in when you like but this way means if you are starting a reno you can access the eCourse any time of the year to suit your schedule.If getting the house in order is on your 2019 to do list, head over to the website and use the code NEWYEARNEWHOME for $50 off the eCourse.

MENTOR PROGRAM

This is one of my favourite services to offer.. Watching my mentor students over the course of four weeks and the changes they make to their businesses is amazing. It might only be a month but carving out that time to take action (and be accountable to someone) is necessary for growth.

We’re kicking off the 2019 program on Thursday 7th Feb. There are VERY limited spots because I like to keep the group small enough so everyone gets enough time and energy from me.

If you’d like to know more about the program click here.

Here’s what some previous students have said about the program:
 

What are you waiting for? Invest in your business (it’s tax deductible anyway). Sign up to the mentor program now.

Keeping House

And last but definitely not least, my new baby, Keeping House hits bookshelves around Australia on 1st March. I haven’t shared any of the inside pages just yet but I’m too excited to wait til March to tell you that I’ve become a cartoon character!!! Yippee!! And I appear several times throughout the book with my dog Alfie the schnauzer… Look how cute my rosy cheeks are!! This book has a much more personal approach to decorating than Home did and I can’t wait to share it with you all.

You can pre-order a signed copy of the book here. (Note, all orders will be shipped from 1st March. There’s only a limited number of signed books too and I expect they’ll sell out prior to March.)

That’s about all my news for now, thanks for sticking with me through all of the above!!

Emma x

Business Game Changers

It’s coming up to 8 years since I started my interior decorating business and when a business birthday approaches I always think back to those early days and reminisce on firstly how naive I was starting a business aged 24 and secondly how I could never have guessed what kind of adventures that business would take me on.

There are a few things I do see as game changers or transformational for the business so I thought I’d share some of them here with you today.

Networking

I can be quite shy around new people so when I first started networking I always made sure I took a friend along with me so I didn’t have to try and think of small talk topics with a bunch of strangers. Now I’m generally okay to attend networking events on my own but if you’re starting out, grab a business buddy and take them with you to ease your nerves.

Networking changed so much for my business. It opened my eyes to other business industries and entrepreneurs and gave me insights into how they ran their businesses. It’s hard not to compare yourself to others at networking events, just make sure you don’t beat yourself up about the way you’ve done things compared to them, everyone’s journey is different (not necessarily better, just different).

Being able to gain insight into how others run their businesses helped guide me with my business decision making. It also gave me access to other people who were very willing to share their experiences and advice which helped immensely when I faced challenging moments in business. It was also a nice chance to catch up with people who ‘got it’ in terms of what it takes to run a business, regardless of the industry they are in.

So why am I telling you to get out and network? Opening myself up to other business owners and industries has lead to so many client opportunities. Once you expand your network and people get to know you and your business they’ll start referring friends, family members or business opportunities to you because they’ve seen how you operate and they respect your work. It’s a form of word of mouth really!

Not sure how to start networking? Research your local government’s networking opportunities. NSW’s list is here. Join Facebook groups like this one (I’m a founding member of this one and have made SO many friends from it) or this one (I created this group and we share a tonne of useful info for the design industry). Consider posting up asking for people in your area to meet for coffee (small scale networking is JUST as powerful!). And lastly, attend trade fairs, they often have a welcome drinks night on the first day of the fairs which is the perfect opportunity to meet people in your industry.

Books

I’m an avid reader (and considering I’ve written two books now I guess you can say I’m also an avid writer….!). I do wish I had more time to read more books and I probably would have more time if I stopped scrolling through Instagram every night… maybe that should be a new years resolution…?! I’ve read more business books than I’d care to admit, here’s a list of some of the best ones I’ve come across. I’ve implemented so many things from each of these books in my business and often go back and re-read these books to jog my memory.

  1. Branding & Interior Design 
  2. The Business of Design : Balancing Creativity and Profitability
  3. The Designer’s Guide To Marketing And Pricing

  4. Traction
  5. Microdomination

Coaching + Mentoring

Unlike networking, coaching and mentoring will generally cost you some money but let me tell you…. It’s some of the best money I’ve spent. I’m a firm believer in continuing my education beyond my university days because you really can’t ever know enough and there are other people out there with the skills you need!

I’ve worked with a number of coaches in the 8 years I’ve been in business and have participated in a number of online group courses and can’t recommend them highly enough. A group program allows you to learn from others (it’s amazing how many of them all have similar struggles to you) and also gives you the chance to network with them. I’ve even made a few friends from these programs!

Having participated in a number of mentor programs I saw the benefits first hand of the power of communicating in a group and the collective knowledge of a group in a learning environment which prompted me to start my own mentor program. I’ve run it for 12 months now and have opened up my next in take for 2019 starting Thursday 7th Feb. Last year I worked with 20 mentor students all over Australia and watched as they came to the first class with a million worries and questions and then walked away at the end of the 4 week program with their confidence levels boosted and an action plan to follow over the next few months to keep them on track. Each of them have gone on to achieve their own successes and I couldn’t be prouder.

Here’s what a few of them had to say about the program last year:

“I met Emma at one of the workshops she runs. She was so inspiring for someone who was a little tentative about starting out in the world of interior styling and design. I decided to then join her Business of Decorating Mentor Program and it was the best decision I could have made to start my interior styling business. Having Emma’s knowledge and advice guiding me through the process was priceless and I can’t thank her enough for helping me to realise my dream of starting something that brings me so much joy!”  – Alison – Alison Jane Styling

“In my business I believe in learning from the best and Emma definitely falls into that category. During our one hour call she answered some burning questions, gave me a few ‘aha’ moments and managed to help me avoid some costly mistakes. Highly recommend.” – Amanda – Amanda Smythe Design

You can read more about the program here and enrol. I’m only accepting a small number of students this year so if you’re interested I’d suggest you sign up sooner rather than later.

I’d love to hear what’s been a game changer for you in business, shoot me an email to tell me! [email protected]

Emma x

 

Enrol now in my mentor program by clicking here.

Intern Needed

Are you our next intern?!

We’re looking for someone to come on board for a 1-2 day a week internship for 3 months assisting in the lead up and launch of my second book, Keeping House, decorating project assistance and general styling assistance. This is very much an admin based role with occasional on site assistance required but predominantly you will be working with me in the office.

This is a fabulous opportunity for an interior design student to get hands on practical experience on the job and see the ins and outs of a boutique interior decorating business. You will work on executing key marketing strategies, selecting and ordering product samples, documenting design projects, creating social media content and many more tasks. You may even find yourself blowing up a hundred balloons in a day too… It’s a very varied role we can promise you that!

This internship is unpaid however ideally the right candidate would go on to become a part time member of the team. Of course any costs incurred during your internship will be reimbursed.

Experience preferred but not essential. Experience with Mail Chimp and Canva favourable.

Immediate start.

Location of job: Monday’s in Darlinghurst, other hours can be completed at your home in your own time where possible.

Contact Emma Blomfield [email protected] with your resume and any examples of your design work.

Emma x

2018 In Review

2018 was a funny one.. It started very differently to how it finished. I had grand ideas at the start of the year about how things would work out and as the saying goes… “the best-laid plans of mice and men often go awry”. I am an avid to-do list writer and planner so nothing pleases me more than when all of my plans and goals work out how I planned. I’m slowly learning that sometimes you have to let things run their course (even if that’s a painful road to take) however, they can work out even better than you’d imagined. I also moved house this year to Sydney’s inner west, if you’d told me that in January I would have told you I’d never leave the North Shore… best laid plans right…!!

One of the biggest changes to business this year was the closing of The Decorating School (of which I was a co-founder). The business was founded in 2015 and successfully taught hundreds of students but after a few years in business things needed to change and that meant reimagining my dreams for eLearning and creating new content under my own branding.

So as the year comes to a close I thought I’d write up a little summary of some of the most memorable moments so here goes…!

Client Love

This year was my 7th year in business and as always I’m so grateful for the lovely clients who enter my life each year and allow me to work magic on their most precious spaces and havens. I work on projects from designing family homes on Sydney’s north shore (the bulk of my business), through to styling dinner tables for huge media launches. This year in particular I’ve had the pleasure of working with some wonderful clients who trust me implicitly to bring their homes to life. I’ve also been fortunate to work with some top name brands on event styling jobs such as AMP, The Athlete’s Foot and Ferrari (more on that one next year…!!)

Giving Back

One of the things on my to-do list for 2018 was to find a way to give back to those less fortunate so it was lovely to be involved in the makeover of Sydney women’s refuge Lou’s Place to make their common room and healing room more pleasurable for women in need. I also worked with The Royal Flying Doctor’s on their Flick us a Flynn campaign to raise money for much needed emergency medical services in rural and regional Australia. I’m thrilled to be coming back on board in 2019 to help again.

Speaking Opportunities

I’m not the biggest fan of public speaking but 2018 has seen me speaking to more and more audiences all over Australia so I guess I can’t avoid that one! I flew to Melbourne twice to work with Mercer School of Interior Design and speak to their grads about the benefits of Instagram and visited Brosa to speak to their team about popular design trends. I also taught a number of workshops through Seed & Spark for mum’s wanting to learn more about decorating whilst in house nannies took care of the kiddies.

eLearning

My eCourse Decorate with Intention was born mid year and will continue to run in 2019. Stay tuned for more details!

Mentor Programs

I also taught a mentor program twice in 2018, guiding 20 students through the process of starting a creative business. I absolutely love teaching these programs and often wonder if I’m getting more out of it by giving back after years of blinding fumbling in the dark to get my business off the ground than the students do. But the feedback after each program is SO positive and each and every one of the students have gone on to create their websites, price their services and lock in their first PAYING clients and that makes me SO happy!

Book Love

And last but not least, it was a big year on the book front with HOME launching into the US market in Feb. I started writing my second book in January, had the manuscript submitted by May and the VERY first copy arrived on my doorstep last week. Keeping House will be launching in to bookstores on March 1st 2019 which I’m absolutely dying to come sooner so I can share it with you all!! It’s a very different book to Home and I think you’re going to love it…

What’s ahead for 2019?

I generally only plan in quarters and do this with my publicist at the start of each new quarter because things change so rapidly from month to month and we like to be able to adapt and change to demand. So my first goal for early 2019 is to get Keeping House launched. I’m in full planning mode for the book party (all ideas welcome!). I’m also going to run the first mentor program for 2019 in February. I have just opened up enrolments and look forward to teaching a whole new batch of students. If you’re interested you can sign up here.

I’ll share a lot more early in the new year about Keeping House I promise but for now I need to go and lie on the beach in Byron Bay and plan world domination from my beach towel….

I’m back at it from Monday 7th Jan and am only taking on a handful more clients because of the book launch in March so if you’re thinking about working with me to decorate your home, learn about starting a decorating business or to style contact us here and we will get back to you with all the details.

See you all refreshed and ready for action in 2019!

Emma x

 

 

BEFORE & AFTER | PEEK INSIDE A STUDENTS HOME MAKEOVER

Ever wonder what would happen if you threw out all your furniture and started from scratch?

This couple did just that and with the helping hand of my decorating eCourse they were able to bring to life something spectacular! After receiving the keys to their beautiful new terrace house, this young couple was filled with excitement, until the overwhelm of decorating started to creep in.

They wanted to achieve a nice fresh look without doing too many updates to the fixtures and fittings already within the home. So they started by repainting and then followed each module one by one in my eCourse until their look was complete.

Are you ready to see the makeover?

BEFORE

AFTER

Discover what you could create in your home once you learn the principles of decorating just like this couple did in my Decorate with Intention eCourse. Enrol now before we kick start on Monday, 22nd October and get ready for a fun journey as we delve deep and create your dream home together.

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Hi, I’m Emma

Stylist, decorator and author. That’s a lot of hats to wear, but I’ve been interior design obsessed pretty much my whole life so it’s no surprise to anyone that knows me that I’m this immersed in the design world.

Renovation and Home Design Renovation and Home Design

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