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BoD Summit (from home)

Business of Decorating Free Online Summit

Well, haven’t things changed in the world of late.. I believe that in times of uncertainty we all need to band together. No one is immune from what is happening to our world right now and I wanted to find a way to be able to help guide my design community through the strange times ahead.

Free Online Summit for Creatives

Are you ready to find the opportunity amongst the new changes to our lives? Join me and a collection of my favourite experts to discuss how we can redefine our design businesses and thrive.

I’m hosting a series of 30 minute sessions each day next week to discuss a different topic relating to the new business landscape we’ve found ourselves in. See the line up below. I think you’ll agree, there’s some pretty amazing content there!! I’m also excited to see what everyone has to share.

Business of Decorating Free Summit

1. Monday 30th March at 12pm
Emma Blomfield, Interior Stylist – How to Use This Time As An Opportunity Not A Setback

2. Tuesday 31st March at 3pm
Michelle Broadbent – Business Strategy Manager – Tips For Setting Your Business Up To Thrive

3. Wednesday 1st April at 12pm
Justine McLean – Founder of Flossi.com.au – Steps to take as a small business to review financials

4. Thursday 2nd April at 10am
Loren Trlin – Business & Abundance Coach – Abundant Business Strategies During Challenging Times

5. Thursday 2nd April at 2pm
Dari Levy – How to Protect Yourself in Times of Uncertainty

6. Friday 3rd April at 9am
Kady O’Connell – How to Continue to Grow your Brand in Times of Uncertainty

How Do You Join?

I’ve decided to run them in my private Facebook group – The Business of Decorating. If you aren’t already in this group, please click here to join.

There will be Q&A time with each expert so if you’d like to submit any questions in advance (in particular any legal questions for Dari) please email them to [email protected]. Otherwise, come armed with your questions to the live video.

Each video will be recorded so you can watch it later if you can’t make it to the live.

If you have any questions at all about the summit or you just need someone to talk to about what’s happening in the world right now, please reach out to me directly. We’re all in this together and we WILL come out the other side. Sooner rather than later.

Sending you lots of love and supportive vibes. See you in the Facebook group next Monday!!

Emma x

Top 5 Things to Focus on When Entertaining

Top tips for entertaining

Hosting events is my favourite thing to do. I theme most of my birthday parties, I throw parties for my friends and I get paid to throw parties for other people too. I was the girl at school who was always inviting people over for a ‘gathering’ and then when I finished school I actually ended up studying Events Management for a year at college before doing a 3 year Business Degree. I may have then gone on to start an interiors business but events have always followed me and I style events for a number of corporate clients.

So it came as no surprise to anyone that knows me that I wrote my second book with entertaining as the focus. I’m often asked by friends how I host events (relatively) stress-free and how can they replicate some of the things I do at my parties in their own homes… So here goes….

My Top 5 Tips To Focus on When Entertaining

  1. Flowers

This one had to come first! It’s my favourite thing to plan when researching party themes. I usually always create a Pinterest board when planning out a new event and flowers feature heavily throughout the Pinterest planning.

2. Styling/Furniture

If you’re entertaining at home, do you have enough furniture to comfortably seat everyone or do you need to hire some furniture to suit? A quick Google search will give you hire company details so you can find furniture to suit your decor. If you’re entertaining in a different location, most will allow you to bring your own furniture and styling elements in with no additional charge.

Styling elements such as candles, dinnerware, cutlery and glassware are top of the list to get right. These elements help convey the overall theme of the party or event. As do items like napkins and other elements like signage for the bar or quirky styling elements on the table as decoration. Kmart is full of fun party props that don’t cost an arm and a leg.

3. Music

If you have the budget, hiring a DJ with speakers and decks for the night is a GREAT way to get everyone up on the dancefloor after eating. I hosted a Halloween party at the end of last year and hired a DJ to take care of the music until well into the night. It was such a great decision as it meant no one was fighting to control the songs and guests could make requests to the DJ and he could add them to the playlists.

Alternatively, Spotify has plenty of cool mixes you can plug in and play without having to create your own playlist.

4. Location

The venue you chose for your party is largely responsible for the overall vibe of your event. When I start working on an event from scratch, the venue is one of the first things to be decided before we even get to the decor and theming elements. Once you lock down your location you can go nuts on all the other fun things like flowers, styling, furniture etc. Many locations have furniture, cutlery, glassware and dinnerware included in their venue hire price which makes your life a lot easier too.

5. Food + Drinks

If there’s any areas you can’t get away with skimping on it’s the food and drink. Think about all the weddings you’ve attended over the years, chances are you’ll remember when the food was average and when the food was amazing. You may have forgotten all about the flowers on the table but you won’t forget if the alcohol service wasn’t up to scratch and the food was served cold!!

Spend time getting the menu right, whether you’re cooking at home or your selecting from a tasting menu for a wedding. If you’re serving the food yourself but asking guests to bring a plate make sure you tell them if there’s an overall theme so they can match the food to the theme. I love themed parties and there’s no point having a themed party if you aren’t going to also theme the food!

If you’d like to read more about hosting epic parties without stressing out, purchase a copy of my book Keeping House here.

Emma x

How to Cosy Up Your Space

how to cosy up your home

Unless you’ve been hiding under a rock, you would know the world is in meltdown over the coronavirus outbreak with schools, businesses and institutions closing and recent travellers being forced into self quarantine for weeks. So, if we’re headed for a pandemic and forced into isolation, why not take the time now to make your house nice a cosy 😉

Here’s a few of my favourite things to do around the house to make it a cosy space, not just for my household to enjoy but also for guests when they come to stay (after the quarantining is over of course!)

7 Simple Ways to Cosy Up Your Space

  • Throw rugs on the sofa

The days may still be warm but the evenings are starting to feel a little cooler. Add a couple of throw rugs to the sofa in colours that work with the rest of the colour palette in the room to snuggle under while watching TV.

  • Feather inserts in all of your scatter cushions

One of my favourite hacks when styling is to swap out the polyester inserts that come standard with most decorative pillows. I always go up a size with the feather insert too as that means the cushion will keep it’s shape a lot longer and save you fluffing up the sofa cushions every five seconds.

  • Rugs that go all the way under the sofa

I often walk into a client’s house and notice instantly that the rug they have in their lounge room is far too small for the room. Not only does a bigger rug help zone the room nicely and make the furniture look in proportion to the room but it also helps add to the cosy factor by ensuring you’re stepping off the sofa down onto a nice warn rug underfoot. The aim with your rug size is to have the front feet of your sofa to be sitting on the rug.

  • Mood Lighting

Relying on downlights to light your room is fine but it doesn’t give you any flexibility to add to the mood or atmosphere. Floor lamps, table lamps and wall sconces are less harsh with their light direction so add a nice warm wash of light throughout the room. At night time in my house I only have the table lamp and floor lamp on and hardly ever turn the overhead lights on at all.

  • Add Character

One of the most important elements in my job when working with new clients is capturing the essence of my clients personality and finding ways to inject that into their home. This is usually done by adding in some of their favourite memories, perhaps they bought some fabric on a trip to India so we make cushions out of the fabric. Or maybe they took some amazing photos of sunrises on their travels during university so we frame these and put them on display. Or it’s something they’ve inherited from a loved one and want to find a way to have it on display in their space that’s meaningful.

  • Window Dressings

As you can see from above, most of these tips include soft furnishings so we can’t ignore the window treatments. Curtains are always my preference when selecting window dressings for clients. Obviously certain styles of windows or rooms dictate what treatment you opt for but in a bedroom or living room I always prefer to soften the walls with a linen or cotton textured curtain. These don’t need to be expensive. Stores like West Elm, Ikea and Pottery Barn have really lovely off the shelf curtain options. Always ensure you hang the rod either directly above the window casing or up near the ceiling if you can get curtains long enough to still sit flush with the floor. There’s nothing worse than seeing curtains finish 30cm’s before the floor (it’s like wearing jeans that are too short for you, no!!!)

  • Doona Fluffing

When it comes to cozying up your bedroom space, new linen and doona inserts go a long way to cozifying (it’s totally a word) your room. Add a little throw rug to the end of the bed, not just for added warmth when it’s cool but also to add some texture and colour to the room when the bed is not in use. Upholstered bedheads are a great investment for cozying up your bedroom too. I rarely design a bedroom without them! Oh and don’t forget the second rule above, make sure your scatter cushions are feather filled so you have something with a bit more support behind you when reading in bed.

How to style your bed like you see on Instagram

In my books Home and Keeping House, I talk a lot about how to make your bed but I thought I’d share my little bedroom formula to help you get your bedroom set up.

Below is a list of items I generally place on every bed I style. You can vary the sizes to suit your bed but this is generally a good place to start.

Ingredient List For Making Your Bed

1x Bed Head
1x Fitted Sheet
1x Flat Sheet
1x Doona Cover or Quilt
2x Standard Pillows
2x European Pillows (60 x 60cm)
2x Scatter Cushions (50 x 50cm)
1x Lumbar Cushion (35 x 60cm)
1x Throw Rug

 

When selecting the items above I always tell clients to purchase the best quality they can afford. I would steer clear of any poly cotton or “cotton rich” fabrics as these have a polyester blend and can cause you to sweat in the night as the material doesn’t breathe as easily as natural fibres do. Linen, cotton and flanellette are the best options when it comes to bed linen.

It’s important to vary the textures, colours and patterns when selecting the items in your ingredients list. This means making sure you have about 3-5 different colours and 2 or 3 different textures. That might mean you’ve got a nice woolly throw rug for winter time at the end of the bed, mixed in with beautiful white linen sheets and some velvety decorative cushions. Mixing up textures is the most important element if you wanted to keep a neutral looking bedroom. You need the differing textures like chunky knit throw rugs, soft washed cotton cushions and 100% linen bed sheets to keep the room looking interesting. Sticking to one texture like cotton only can make the room a little dull and boring.

Now when it comes to actually making the bed:

  1. Make the bed with the fitted sheet and flat sheet
  2. Fold the top of the flat sheet down and tuck in the sides
  3. Stuff the doona into the doona cover and place on top of the bed
  4. Put the two European pillows against the bedhead
  5. Place the standard pillows on top of the doona cover next to the European pillows
  6. Place the square scatter cushions in front of the standard pillows (evenly space them in front of each pillow)
  7. Put the lumbar cushion in front of the scatter cushions
  8. Casually toss the throw rug across the base of the bed

VOLIA!

 

You can read more about the different cushion formulas I use in my book Home in the bedroom chapter. Buy your copy here.

Emma x

 

Can Interior Designers Save You Money?

Interior Designer Holding Samples Swatches

Once upon a time, interior design services were considered a luxury only the rich and famous could afford. My aim when I started out in business was to try and break down this barrier and create an interior design service that isn’t just for the multi-million dollar clients.

Here are a number of ways hiring an interior designer can actually save you money:

 

Save Your Sanity & Your Time

Finding the time each weekend to visit the furniture showrooms and shops is a real pain. It gets boring very quickly and stressful if you have the kids tagging along too. Hiring a designer means you get your weekends back and someone else can work out if this cushion goes with that rug which means those niggly 3am worries about your home disappear in an instant

Avoid Costly Mistakes

I’m willing to bet you have at some stage in your life walked into a store and thought “that armchair will work perfectly in our lounge room” only to get it home and realise it’s totally the wrong shape, size and colour for the room. Our job as interior designers is to assess all the decorating elements (you can read more about my five decorating elements in my book HOME). From there we then make sure that all the choices we make for your home are cohesive. That way, you just unpack the box and fall in love with your new armchair, not want to set it on fire!

Buy Once, Buy Well

I wrote more about this in my second book, Keeping House as it’s something I’m quite passionate about. In years gone by our grandparents and ancestors were gifted furniture for their weddings or invested in certain pieces that remained in the house until the day they die. And were then passed on to the next generation. I have inherited some beautiful pieces of furniture from both of my grandmothers that I have either repainted or reupholstered to suit my own home.

But, I often think when I’m purchasing on behalf of a client, “I wonder if this is something they would pass on to their children one day” and I tend to think in our disposable world we wouldn’t really do that like our ancestors would have. When I work with clients I have this in the back of my mind at all times. Is this piece going to last the distance? Are the bones of the piece of furniture good enough that if we were to reupholster them in the future they’d last? This way of thinking, albeit a more expensive outlay will actually save you money in the long run. Rather than buying new furniture each time you move house or each time something of lesser quality breaks.

Save You Money

A little known fact, interior designers can get you discounts! Yes, correct! We have access to a huge range of wholesale furniture, decor and soft furnishing suppliers that don’t deal with the general public. We have access to their wholesale prices too which means we can pass on some great savings to you when you purchase.

Save Your Marriage 😉

Ok so this one isn’t probably true but I often joke with my clients that I should add “Relationship Counsellor” to my business card. Often I will come in and meet with a couple who have spent the last two months arguing over the sofa fabric or bathroom tile selections only to never come to a conclusion. Consulting a third party is often the only solution. I present practical reasons as to why I’ve made certain choices and this generally helps both sides see why my choice is the right one.

If you’d like more information about how my decorating services work, click across to this page. Or shoot me an email [email protected]

Emma x 

 

 

How Carolyn Cubela Transformed Her Business With The Mentor Program

WHAT WERE SOME OF THE CHALLENGES YOU WERE FACING IN YOUR BUSINESS BEFORE JOINING THE MENTOR PROGRAM?

In my previous life, I was a Human Resources Consultant which followed by a long stint as a stay at home mum once my son was born.  I was a serial renovator for several years during this period, before an opportunity presented itself to assist a local Real Estate Agent with presenting properties for sale.  Basic consultations turned into even bigger projects and soon the Estate Agent decided I was far more skilled at styling bedrooms and choosing carpet and paint colours than he ever would be.  

As the renovation projects increased in complexity, I decided to return to school and successfully obtained a Diploma in Interior Design & Decoration. The plan was to start my own business, but it soon became apparent that I really didn’t know how to do it, where to start & how to get it up off the ground.

There were indications along the way that I wasn’t really being taken seriously by some, as I didn’t have a website, my branding was far from adequate and I was operating without appropriate legal contracts in place to protect both myself, my trades and my clients.  Basically, my business didn’t look professional enough to be taken seriously.

I was lacking confidence in pricing my services & understanding the professional value of my self-worth.

I felt overwhelmed with all the work that was ahead of me, which translated into procrastination on my behalf.  I wasn’t sure how to prioritise all these tasks into workable chunks & I had no processes in place to address these gaps.

WHAT MADE YOU DECIDE THAT THE MENTOR PROGRAM WAS WHAT YOU NEEDED AT THIS CURRENT TIME IN YOUR BUSINESS JOURNEY?

Through an internet search, I came across Emma’s website and some information on her Mentoring Program.  I contacted her because she was offering a free consultation that allowed me to learn more about what her Program had to offer.  

I felt an instant connection with Emma.  She was happy to answer any questions I had, was friendly, informative, genuinely interested in what I had to say and came across as someone who really wanted to share her knowledge and make a difference to others.  

How Emma communicated and built rapport with me on that day, has remained the same ever since.  Joining Emma Blomfield’s Mentoring Program has proven to be one of the best business decisions I have made to date.

BOOK YOUR COMPLIMENTARY 1:1 DISCOVERY CALL NOW 

WHAT ARE SOME OF YOUR KEY TAKEAWAYS FROM THE MENTOR PROGRAM?

  • You must provide something unique that sets you apart from everyone else, regardless of whether that is a service, your approach, suppliers you work with, or your work ethic so that your potential clients can clearly differentiate you from your competitors.
  • Have a very clear understanding of who your target market is, or at least who you want to go out and target. So that your business processes, practices, and systems can be structured to support these markets.
  • Know and believe in your worth.  Be confident when talking about your pricing, because you are worth it, and if you don’t believe it then no one else will.
  • Make sure you are adequately insured for the work you do.
  • Ensure that you have appropriate and up-to-date legal contracts in place to support the service that your business provides, including worst-case scenarios.  Then you can sleep well at night knowing that you and your business are protected.
  • Surround yourself with professionals (such as Accountants & Solicitors) that are keen to get to know your business well, value their relationship with you and reflect your business ethics, morals, and values.  They are an important part of your team.
  • A social media presence is important and it’s best to concentrate on 2 and do it well, rather than spend time on them all, and execute it poorly.
  • Be committed to continued learning and self-improvement so that your business has the opportunity to flourish.
  • Sharing your knowledge is powerful – it does not make you vulnerable.

WHAT WAS IT LIKE TO HAVE ACCESS TO GROUP COACHING OVER 4 WEEKS?

Fantastic!  At your fingertips, you have a small group of wonderfully talented and creative individuals who have all come together for the sole purpose of sharing and learning.  All it takes is a little bit of courage on day 1 of week 1, to introduce yourself and the rest is easy.

When you join the Mentoring Program, you join Emma’s Facebook support group. This adds another dimension of support which is accessible during the Program so that participants can share information with each other.  The forum allows you to obtain feedback and opinions, advice etc on current business issues you may be facing or for just seeking assistance on some of the homework you have to complete each week. It helps build trust and form stronger relationships with those who are or have been, part of the Program in the past.

HOW IS YOUR BUSINESS DIFFERENT FROM BEFORE YOU STARTED THE MENTOR PROGRAM?

It’s been turned upside down on its head…in a good way!  Ultimately, the program has given me the increased confidence to go out there and create a business I can be proud of.  Before I participated in Emma’s Mentoring Program, my business sat on the sidelines, which I am very happy to say, is no longer.

My business (and I) have benefited from the expanded network I have now started to foster as a result of my increased confidence.  I now have a dedicated Instagram Page and a LinkedIn profile with 500+ connections which have already led to several inquiries. I have also reached out to my local BNI chapter, which coincidentally has a strong property following, thus enabling me to add to my supplier and provider portfolio.  This has translated into several successful introductions with potential work pending.

I have sourced an Accountant whose values and ethics are more aligned with my business and my way of thinking.  Now, figures and spreadsheets aren’t anywhere near as confusing. She is someone who always has the time to answer my questions, no matter what they are.  She gets me and I finally get her!

Emma recommended her Solicitor to me, who has proven to be an outstanding contributor and supporters of my business. She has taken the time to learn about what I do and the challenges I face so that she can provide me with watertight working contracts for my clients and trades. Her professional services were provided at a discounted rate as I was a participant in Emma’s Mentoring Program.  This translated into significant savings, which was greatly appreciated when you consider the amount of money it costs to set up a business.  

PLUS, It won’t be long before:

  • My business will be successfully rebranded and will be aligned with the services I offer.
  • My website will be up and running which will support me in having a much stronger social presence.
  • I will have appropriate legal documentation to support my business activities.
  • I have a fee structure that now recognises the skills, experience, and qualifications I bring to each project and appropriately rewards me for the services I perform.

WHO DO YOU THINK THE MENTOR PROGRAM IS PERFECT FOR?

  • I think this program is flexible enough to cater to a broad professional dynamic in the design arena, whether you are an Interior Designer, Decorator, Stylist, Graphic Designer, Architect or other professionals in a related field.
  • Those who are willing to share & support others & who have a genuine desire to grow their business & learn from others.
  • Those who wish to turn their hobby into a business.

BOOK IN YOUR COMPLIMENTARY 1:1 DISCOVERY CALL WITH ME TODAY AND GET READY TO JOIN US FOR THE NEXT MENTOR PROGRAM KICKING OFF ON 24TH OCTOBER 2019

BOOK YOUR CALL NOW 

Nursery Styling

Gender-Neutral-Nursery-Styling

One of my most favourite rooms to design and decorate would have to be nurseries. The briefs from my clients are always waaay more creative and fun than lounge rooms and bedrooms for adults. Don’t get me wrong, I love designing those rooms too but there’s a bit more fun you can have with a nursery in terms of colours and patterns. Plus, everything is so teeny tiny and just so darn cute!!!!

Gender Neutral Nursery Styling

I first started working with this client earlier in the year when she was only a few months pregnant. She had a really clear idea of what she wanted the room to look like but struggled to find the right suppliers to execute it. Enter me! We met at her home and chatted for about what she wanted the room to feel like and showed me a couple of things she’d already purchased for the room too. After we met I got to work making up the below mood board, picking out all the specific items we discussed in our meeting.

Nursery-Mood-Board-Styling

Then once we were happy with the overall design (we made a few tweaks here and there), we started ordering the items. A few weeks before bub was due I popped out to visit for half a day and we unboxed everything, unwrapped all the cute linen and got to work making the room look beautiful!! This is the end result, a gorgeous gender neutral space full of texture and light. Three weeks after my visit I got a message to say a little baby boy now calls it home.

Emma-Blomfield-Gender-Neutral-Nursery-1

Emma-Blomfield-Gender-Neutral-Nursery-2

Emma-Blomfield-Gender-Neutral-Nursery-3

If you’d like help putting a nursery together, email me for a quote! [email protected]

 

Emma x

 

 

Beds N Dreams Catalogue Shoot

Within days of touching down from Europe I had a call from Beds N Dreams asking me to pleeeease helllllp them with styling their Spring/Summer catalogue photoshoot. I got to work picking out 15 different looks for each of the beds we were going to be photographing. This prep work is the most important part of a photoshoot, it’s time consuming looking for every single item that will appear in the shoot but the Beds N Dreams team had access to a range of bed linen suppliers which made my life easier. I picked out all the linen, cushions, decor items, books, lighting and flowers and then pulled it all together over three days. Here’s a look at some of the final images we ended up with for their catalogue…

Beds N Dreams Photoshoot

All furniture and linen by Beds N Dreams.

Emma x

 

P.S. If you’d like a quote for stying, drop me an email! [email protected]

Decluttering Your Living Space

how to declutter your living space

It’s not even spring yet but I feel as though I’m ready to declutter before the warmer months arrive! Are you like me, if your rooms are a mess you feel like everything is in a total shambles? I have some friends who don’t mind mess (I avoid going to their houses ;)) and other friends who spend their weekends obsessively cleaning their kitchens.

A few years ago my mum gave me a copy of Marie Kondo’s The Joy Of Tidying Up. I laughed and asked her why she was giving me a book about cleaning up when I was the neatest child she’d raised (don’t ask about my younger brothers…). But after reading the book I had a huge urge to unpack my entire wardrobe and turf 40% of it! It was therapeutic. It felt great. So from then on I became a little bit obsessive about decluttering.

Moving house is a great opportunity to do a huge clear out because you’re forced to see and touch every item you own before moving it into the next place. But what can we do outside of those times to keep on top of the mess?

Here are my top tips for decluttering your living space:

Storage

For most of us, storage, or lack of, is the reason why we’ve got so much “stuff” on display. If you can work out what you might need more of in the room, like storage baskets for small items or do you need a bigger storage system like a sideboard or buffet? Can you rework some of the furniture in the space, upsize your TV unit to a buffet so you get more storage in the TV Unit. Or add pull out baskets to your bookshelf to hide some of the items you need but aren’t necessarily nice to look at?

Stuff

Alright, confession time, who’s going to put their hand up and admit they own too much!? Yeh, didn’t think you would confess to that but that’s okay, you can live in denial a little longer 😉 If you are brave enough to admit you may have a little addiction to ‘stuff’ then let’s find a way to work through this. Do a physical inventory check of what you own, start pondering other uses for them or if a big chuck out is an easy place to start. 

Categorise

Once you’ve worked out what to keep and what to chuck, go back through the ‘keep’ pile and work out the categories the items belong in. You might find that seeing it all lumped into categories means you can chuck more out too! Once you have the categories identified (decor, books, electronics, etc etc) you can then decide what storage systems will work better to house the ‘stuff’. It might mean you need a coffee table with a lower level for magazine storage, or it might mean you need a bookshelf to store your books. They don’t have to be expensive changes, re-working what you’ve got might be enough.

Overwhelm

It’s totally normal to get overwhelmed in the decluttering process. Start with smaller areas first, don’t try and tackle the entire project in one hit. Break it into areas of the room, like the TV unit or the bookshelf and then work your way around the space. Give yourself a set goal so it does eventually get done. Maybe two Saturday afternoons in a row is all you need to get on top of things. Or set aside a whole day and sit down with your partner to tackle it together – a problem shared is a problem halved!!!

What are some of your decluttering tips and tricks?!

Emma x

Instagram for Interior Design

Instagram for Interior Designers

At my recent Business of Decorating Masterclass we had three marketing and branding specialists join the panel discussion. One of the most common topics to come up was around Instagram and how to make it work better for business. We all use it for collating inspiration and ideas but using it for business comes with a whole new set of rules.

I asked my publicist and marketing guru Alicia Penhorwood from Harper Collective Management to answer a few key questions about how to make instagram work better for you and your business.

Instagram for Interior Designers

Alicia-Penhorwood-Instagram-for-interior-designers

  1. Is Instagram still a powerful tool to convert followers into clients?

The beauty of Instagram is that you can build connections with your dream clients and create a thriving platform to promote your brand without a huge investment. It’s also one of the first places a client will look at when thinking about working with you. This means that if your Instagram isn’t on it’s A-game that client might keep scrolling to find someone who is more aligned with them. 

When it comes to converting clients on Instagram it’s a fine line between selling and adding value. You want to be enriching your followers lives more than you’re trying to sell to them. Otherwise it’s like trying to watch your favourite TV show with half an hour of ads in between.

A great place to start is to map out your content calendar for the month. If you’re wanting to book more initial design consultations, then you might look at incorporating a few posts around projects you’re working on. You could also show how you helped bring the clients vision to life from the first initial consultation to the end result. Then drop in a mention of having limited spaces available for initial consultations for the month and guide people on how to book. 

  1. What do you see are the main benefits of using Instagram stories?

We can all relate to sitting on Instagram and just watching Instagram stories. This means that if you’re not using them, you’re missing out on a piece of the pie. 

Instagram stories is the perfect way to welcome your audience behind the scenes and give them a glimpse into the process that goes into creating people’s dream homes. They also let you keep in touch with your audience without worrying about thinking of the perfect caption or maintaining a beautifully colour coordinated Instagram grid. Think of Instagram stories as a way to connect on a deeper level with your audience and maintain a relationship with them in between posts. 

  1. Should I make sure the images I’m posting are really polished or can I share some behind the scenes stuff?

This depends on how you want to reflect your brand to your dream clients. Usually I would recommend keeping your Instagram grid filled with high-quality, polished images and then using your Instagram stories for those fun behind-the-scenes. However, if your brand is all about keeping it real, then 100% share that post of your overflowing candle collection. (Because you can never have too many candles right?). Remember to make sure all of your content is aligned with your content pillars, branding and marketing goals. 

  1. Where do you see video assisting interior designers in building their following on Instagram?

Incorporating video into your content is such a beautiful way to connect with people more than you could through an image and copy. Especially for Interior Designers this is a really exciting way to bring potential clients into your projects and communicate to them exactly who you are and why you’re perfect for them in a way that is going to captivate their attention. 

To keep it simple, we all follow Instagram accounts that inspire us in some way. So, when mapping out your video content think about your audience and what they would love to see. 

You might like to incorporate styling how-tos or walk people through the design process that goes into making over a client’s master bedroom or share a day in life which shows off a bit of your personality. 

  1. How often should I be posting?

There is so much pressure around how often people should be posting on social media that it takes the fun out of it. Start by asking how often you have time in your week to really dedicate yourself to crafting a post that takes your audience into consideration and gives you the time to respond to their comments. That way you are making sure you’re feeling inspired and connected to the essence of your brand when posting,

If that’s every three days then perfect, let’s start with that! 

I’m a big believer that your vibe attracts your tribe. So, if you’re just putting out content for the sake of it, then people are going to sense that through your posts. 

Instead if you’re organised, sharing thoughtful content and dedicated to really showing up for your audience then you’re going to build a buzzing community and attract the right types of people to your brand. 

Quality over quantity wins every time and if you’re able to work out a social media strategy that fits in with your lifestyle and allows you to deliver consistent quality content then you’re nailing it!

If you’d like to speak to Alicia about the services she offers for interior designers click here. You can also follow her on Instagram here.

What are some of your favourite instagram tricks?!

Emma x

How to Create a Meaningful Home

I always tell my clients when I start working with them that their homes are a reflection of themselves. What you surround yourself with has an enormous impact on how you behave, what you achieve and how your family feels in the space. It’s my job to dig deep and work out what is meaningful to them, what the family loves to do in their spare time, what are some places they’ve visited that they have fond memories of and which rooms do they spend the most time in so we can start to build the ‘story’ of the room. Don’t you love when you invite friends over how they go and discover bits and pieces about your home and inevitably ask “where did you get this”… It then sparks a conversation about that item, where it came from and the memories of that trip or the shop it came from.

Yes! It absolutely is possible. Let me show you how..

Mindset

This is something I work on with clients and my eCourse students all the time. I find a lot of people get fed up with their spaces and are sick of wandering around the furniture super centres on their weekends so end up with a slightly negative feeling towards their home. A big part of my job is to reset this and get them to fall in love with their spaces again. Is this something you can relate to? If it is, it might help you to start seeing if you can catch out any negative thoughts and replace them with thoughts of “I can make a home I’m proud of”, “It doesn’t have to cost the earth” and “I can make my home more “me” with ease”.

Know Your Style

Own your style wholeheartedly! It’s hard not to be swept up in buying items for your home when you’re out shopping because you think that’s what you should have, or what everyone says you should have. But it’s important that you remain true to yourself. If you love it, then buy it. If you don’t love it, toss it.

One of the first things I ask clients when I start working with them is how would they describe their style? I prefer to use visuals for this as I find everyone has a different way of explaining styles which can easily be misinterpreted. There’s less room for error with photos. So perhaps you would benefit from creating a Pinterest board to collate all of your ideas. Once you’ve spent some time pinning some beautiful images you could go back and review the pins and try to identify any common elements. Perhaps there’s a rattan pendant light that keeps popping up in lounge room images or all of the bedrooms you’ve pinned have buttoned upholstered bed heads. This clearly helps you work out which style you identify most with and will help you pick out those items when you get to shopping.

Embrace Imperfections

There’s always going to be something you aren’t happy with at home or something you’re waiting to do when you can afford it. Don’t beat yourself up about it in the meantime. We are never truly satisfied with the way the house looks until the day we list it up for sale. Be realistic about the fact that you have small children or pets that make mess so you can’t live in a magazine photoshoot all the time. Teach the children to respect their furniture and decor but don’t be unreasonable about the way you ‘should’ be living. Imperfections give your home authenticity and character.

Buy Once and Buy Well

Somewhere in the last few years we all started treating furniture and homewares like we do fast fashion. Cushions aren’t disposable, nor are sofas and dining tables. So it’s time we started making better decisions about the furniture we are purchasing and purchasing with the intention to keep them for more that a year or two.

I inherited a chaise lounge from my Grandmother on my 21st birthday. It once belonged to her grandmother. I used to play on it when I’d stay at her house when I was a child so it’s a lovely thing to be able to have it in my own home. I have no intention of ever getting rid of it either. But I often wonder, what would I pass on to the next generation from my own home? I feel as though we don’t really do that anymore, nor do we place as much value on our furniture pieces like previous generations did. Wouldn’t it be nice if we started considering this a bit more with our furniture purchases? Inherited items also bring more meaning to the space too because you can tell the story of where the item came from which is a conversation started right there in your living room.

Work With What You’ve Got

Accessorising with what you’ve got lying around is a totally underrated shopping tactic! You don’t need a big budget to create a home that is a true reflection of you. It might just mean you need to rework certain areas of your home by moving things from one room to another. Is there a grouping of items on your coffee table you’re a bit sick of? Why not move some of them to the centre of the dining table and group some candles on a tray on the coffee table instead. Same goes for cushions, swap your bed cushions with your sofa cushions and see if you can make them work for a different room in the house. Not only will you be flexing your creative muscle but you won’t be spending a cent to do it!

Inject Your Personality

Displaying things that mean something to you go a long way to making your home feel more authentic. I worked with a friend of mine a few years ago to decorate her home. She wanted to start entirely from scratch and didn’t bring a stick of furniture from her previous house. The new house was a totally different style for her so I was a bit lost at first as to which direction to take the design. I knew she had a great love of New York City and that she liked to display a few coffee table books around the house. So I used these as inspiration points. We hung a huge image of the New York skyline in her dining room and I made sure we styled her coffee table with three of her favourite coffee table books (one happened to be mine, subtle advertising I know ;)) By using items that remind you of your travels or a special time in your life you’re building the story of your home and surrounding yourself with things you love. How could you not be happier when you’re surrounded by beautiful AND meaningful items?!

 

What have you added to your home that you think makes it more authentic and real?

 

Emma x

Top Tips for Winter Entertaining

Entertaining-In-Winter-Keeping-House-Emma Blomfield

Top Tips for Entertaining in Winter

Having written a book about entertaining I think it’s fair to say I know a thing or two about throwing a soirée. In Australia we often wait for the warmer months before inviting guests over to enjoy the warmer weather. I think there’s definitely something cosy and fun about throwing a lovely dinner party in winter time too.

Here are some of my top tips for winter time entertaining!

1. Plan Your Menu

Warm comfort food is your best bet for a winter evening. Think soups, casseroles, roasts, hearty pasta sauces and slow cooked meats. Planning your menu in advance help you in the long run as throwing a dinner party can get stressful lining up all the finer details to ensure it’s a smooth evening. Checklists help significantly too, so write out all the things you need to do to prepare before the party. These can be things like sweeping the front porch, mop the kitchen floors, set the table and buying the ingredients for dinner. It’s also important to think about the menu flowing nicely, if you’re having an Italian themed night then your entrée, main and dessert should all be within that same vein. Don’t forget to check dietary requirements and allergies before planning too much of the menu too.

2. Style The Table

Why not get right into theme and style the table to suit the cuisine you’re serving up! Cheap party shops have plenty of table decor inspiration so you can style the table without spending a fortune. Think about things like tablecloths, napkins, candle sticks, vases and name cards if you want to get really formal. If it’s a fun, casual evening like Mexican Night, then a few additional ‘props’ like sombreos for the guests and mini piñata’s are a nice colourful addition.

Don’t forget to check you have enough serving ware for your party. If your dinner setting is only for 8 people but you’re expecting 12 guests you don’t want to get caught short when you go to serve everyone. Same goes for cutlery and glassware.

3. Set The Mood

We don’t just entertaining for the sake of eating a nice meal, we also entertaining to meet new people, catch up with old friends, discuss worldly topics over a nice meal and connect with people. Setting the mood greatly assists in setting up an environment in which everyone feels comfortable and ready to enjoy an evening in your home. Things like background music, candle light, overhead light, scents and comfy chairs all aid in setting the mood. You can think about the five senses when you’re setting up the party and ensure you’re catering to all five senses – taste, touch, sound, smell and sight.

If you’d like more entertaining tips, why not jump over to my store and purchase a copy of Keeping House. Keeping House is my second book focused on throwing a party and still getting your bond back!

Emma x

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Hi, I’m Emma

Stylist, decorator and author. That’s a lot of hats to wear, but I’ve been interior design obsessed pretty much my whole life so it’s no surprise to anyone that knows me that I’m this immersed in the design world.

Renovation and Home Design Renovation and Home Design

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