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BEFORE & AFTER | PEEK INSIDE A STUDENTS HOME MAKEOVER

Ever wonder what would happen if you threw out all your furniture and started from scratch?

This couple did just that and with the helping hand of my decorating eCourse they were able to bring to life something spectacular! After receiving the keys to their beautiful new terrace house, this young couple was filled with excitement, until the overwhelm of decorating started to creep in.

They wanted to achieve a nice fresh look without doing too many updates to the fixtures and fittings already within the home. So they started by repainting and then followed each module one by one in my eCourse until their look was complete.

Are you ready to see the makeover?

BEFORE

AFTER

Discover what you could create in your home once you learn the principles of decorating just like this couple did in my Decorate with Intention eCourse. Enrol now before we kick start on Monday, 22nd October and get ready for a fun journey as we delve deep and create your dream home together.

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THE BELIEFS THAT COULD BE SLOWING YOUR DECORATING PROJECT

The decorating journey can be daunting, whether you’re a new homeowner, renovator or first-time renter staring as a blank canvas. The idea of furnishing your new abode can be one filled with butterflies of excitement and complete overwhelm. So much can go right, yet so much can go wrong, which is why I’ve uncovered a few beliefs that could be stopping your decorating project from being finished.

BELIEF #1: You and your partner never agree on the interiors of your home

We’re all aware of what happens when you go to IKEA! You might adore one look, while your partner is set on the total opposite. It happens and I see it all the time with clients. So a few handy tips I keep up my sleeve to solve this issue is to make a mood board of looks you both love. Then from there you may be able to see a few similar elements and you can combine these to create a home you both love to live in.

If you’re still stuck then hiring an interior designer to run their detailed eye over your ideas will be the best solution. This will save you plenty of sleepless nights, arguments and will stop you from breaking the bank purchasing the wrong items for your home.

BELIEF #2: You can’t afford an interior designer

This belief usually comes in after the first one and it’s something I think Hollywood movies has made us all believe. You see the chic interior designer swan in with her team to decorate a luxury mansion and you think that’s something only celebrities can afford.

The whole reason I started my business was to make interior design affordable and accessible to homemakers just like you. To help you decide if hiring an interior designer is right for you, I’ve included everything you need to know, along with my pricing here.

The beauty of working with an interior designer is that they will be able to help you streamline the process of decorating, while giving you access to their little black book of industry contacts at trade discounts – saving you time and money!

BELIEF #3: You have to decorate your entire home at the same time

Like anything good in life, decorating your home takes time and consideration. Don’t feel like you have to do it all in one go. Start room by room, and add pieces you find that really resonate with you. Your interior designer will help you establish a palette of colours, along with a look and feel so you always have a clear idea of what you’re working with.

BELIEF #4: You have to spend big to have a magazine-worthy home

Places like Kmart, IKEA, or even Target now have amazing, stylish options that won’t break the bank. It’s all about finding the balance between spending on timeless, classic pieces you will always have with you and the more affordable options that you’re happy to rotate over the years. Do your research on what types of pieces you like, or better yet discuss with your interior designer what you can fit in your budget. Remember, there’s always a solution!

BELIEF #5: You don’t have enough space to achieve the look you want.

This is one I see renters and Airbnb owners get stuck on all the time. It’s a simple solution and is all about the layout of your room, along with the furniture you choose. Set out your floor plan before you start furnishing and you’ll save a great deal of tears and frustration from coming home with a questionably sized lounge or rug.

When styling a smaller space your main goal is to create the illusion of a larger space. This can be achieved through thoughtfully placed mirrors, furniture which sits above the floor, round dining or coffee tables and even scent can play a major role in making your space feel more open.


I hope these tips helped you solve some decorating dilemmas you’re currently facing and if you’re reading this then I have a slight inkling that my Decorate with Intention 6-week eCourse valued at just $297 might be perfect for you. We get started on 22nd October 2018 and will have your decorating projects finished by Christmas!

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5 DECORATING MISTAKES I SEE TOO OFTEN

I bet that each of us has probably made one of these decorating mistakes at some point in our lives. Which is why I’ve pulled together a list of the top five decorating mistakes I see far too often in peoples homes and I’ve even shared my tips on how to fix them.

MISTAKE #1: No well thought out floor plan

Taking a bird’s eye view of the room you’re designing will help you make informed decisions on the furniture you need and the layout that will be most suitable to the room. Consider the placement of your furniture beforehand and design your floor plan to create the perfect layout for furniture. This will help ensure you create a room which allows you to walk freely through it, without having any odd furniture pieces in your way.

MISTAKE #2: A rug which is way too small

This mistake is one I see homemakers get stuck on all the time. I always recommend having the front feet of large furniture sitting on the rug to ensure it’s the right size for the room. If you feel a little unsure still then simply zone the space where you would like to place the rug with newspaper and measure around. My number one rule with rugs is to go as big as you can afford to go.

MISTAKE #3: Lack of storage

Out of sight, out of mind. If your stuff is all over the place, it’s going to show. Nothing says clutter like papers strewn over there, a pile of boxes down here, shoes and coats wrestling out in the entrance. Make the most of your Spring cleaning and invest in a few storage solutions to declutter your space. There are plenty of affordable options out there from furniture with storage underneath to glass jars for the pantry and boxes to store shoes or toys under the bed. Multi-functional furniture pieces are also a great way to help curb the clutter, opt for a coffee table with drawers or shelves underneath to house some extra bits and pieces. Go for a buffet or sideboard for your entertainment unit to get some additional height for storage and ensure your bookshelf has doors on it so you can hide away anything you don’t want on display.

MISTAKE #4: No clear interior design theme

I totally get it, with so many styles out there and an overload of options from Pinterest, choosing your interior design theme can be hard work. I always like to start with your colour palette, which should consist of 3-4 colours to style throughout your home. Next, create a mood board of styles you like and you may begin to see a common theme throughout which will help you narrow in on the interior design theme for your home.  

MISTAKE #5: Pretty but not practical

When decorating your home think about the practical needs of you and your family. Do you have young children and need a lounge with a durable but comfortable fabric? Do you work from home and need a study nook to focus? By thinking about these key elements first you will be able to decorate your home with confidence and as a result, create a happy home which everyone loves to live in. 


My Decorate With Intention 6-week eCourse starts on 22nd October 2018. So if you’ve been thinking about enrolling and learning all the decorating essentials you need to create a happy and beautifully designed home by Christmas then sign up now!

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THE DECORATE WITH INTENTION ECOURSE IS FINALLY HERE

My eCourse is finally here! The long-awaited Decorate with Intention eCourse is open for Early Bird enrolment and to celebrate I’m giving away a special bonus offer to the FIRST FIVE people to sign up to the eCourse.

If you’re quick enough to be in the first five then you will receive a FREE skype consult with me to talk about your specific decorating issues. We’ll go right through your decorating project and you’ll walk away with inspiring new ways to bring your magazine worthy home to life!

Plus, because I’m feeling extra generous, everyone who signs up this week will be mailed a FREE copy of my book and you can use the code “EARLYBIRD” to save $50 off the eCourse (You’re welcome).

This eCourse is perfect for you if you want to…..

  • Hone your decorating skills
  • Learn the basic principles around decorating and styling
  • Confidently shop for furniture without losing your mind
  • Work with trades without feeling out of your depths.
  • Unleash your full decorating potential

I’m spilling all my secrets from years in the decorating industry to give you the tricks of the trade you need to decorate your home like an expert. Want a peek at the course structure? Take a look below:

Module One: The Decorating Principles + Setting Goals

Module Two: Key Furniture Pieces + Storage 101

Module Three: Lounge Rooms + Floor Planning For Success

Module Four: Dining Rooms + Colour 101

Module Five: Nailing the Purchase Process

Module Six: Bringing It All Together

It doesn’t stop there as I’ve also included loads of bonuses! You will gain access to PDF downloads, worksheets, videos, templates, our private Facebook group, resource lists to know where to shop and so much more!

So what are you waiting for? Click here to enrol with code EARLYBIRD for $50 off now.

Emma x

COMMON ECOURSE MYTHS BUSTED

I’ve JUST hit go on my Decorate with Intention eCourse and there are a few common myths I’ve been hearing about eCourses which I thought would be perfect to bring into the open and bust!

Let’s get down to business to give you the clarity you’ve been looking for. So that you can find the perfect eCourse to help you decorate your home.

MYTH #1: You need to dedicate a tonne of hours into doing an eCourse

Just like you, I lead a pretty busy lifestyle. So when designing my Decorate with Intention eCourse the amount of time it took to complete each module was top of mind. I’ve made sure that you will be able to get through all your content for the week in 2 – 3 hours while still having time to do the things you love.

MYTH #2: Doing an eCourse is a big investment

My aim is to empower and educate as many homemakers as possible on decorating their dream home. So I’ve made my Decorate with Intention eCourse super affordable for everyone!

The investment for my Decorate with Intention eCourse is $297 or you can select my easy payment plan option of 3x $110 payments paid monthly over three months.

MYTH #3: You don’t know what you’re getting until you sign up

I want to help you decorate and learn with confidence. Which is why I’ve included a detailed outline of everything we will be covering in each module over six weeks right here. I’ve also included details on all the bonuses you will receive, plus so much more. Then if you haven’t already, now is the perfect time to sign up to my newsletter database where I’ll update you on all the key details to get you excited about your new decorating journey.

MYTH #4: You can’t do a decorating eCourse if you have no idea about decorating

The Decorate with Intention eCourse is designed to guide you through the decorating process no matter how much you know about decorating. Each module will walk you through a step-by-step guide to educate you on the fundamentals of decorating. Plus, the insider secrets only the experts know. You will walk away from each module feeling supported, confident and ready to tackle your decorating project. 


Want to be in the cool club and join me for 6 weeks of decorating fun? Sign up here!

Everyone who signs up in the first week will get a FREE copy of my book!

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5 STEPS TO BEGIN PLANNING YOUR RENOVATION

If you’re about to begin planning a renovation then these simple steps could save you a lot of unnecessary stress and full-blown meltdowns like you see on The Block. Renovating your home can be an overwhelming task to wrap your head around. So I’ve taken the time to share with you the key steps I give my clients before they dive into creating their dream home.

Step One | Gain clarity before you start  

If you’re renovating with your partner then now is the perfect time to get super clear on both of your needs and wants. Set clear expectations and decide on the designs and materials you would like to be used throughout your home. I always advise that clients decide on the overall design of their home first, as making changes during the renovation can become costly and set you back months with delays.

Step Two | Get the tick of approval from your council

This is an area I’ve seen renovators come unstuck with time and time again. It’s essential that you get the tick of approval from your council before you start your renovations. Give them a call and ask for the local regulations, to begin with. Then depending on your renovation plans, they will be able to advise you of the best plan of action.

Step Three | Build your dream team

Once you decide on the design of your home and get the green light from the council it’s time to hire your team of experts and trades. At this stage, it’s best to decide if you need a project manager. They will be able to organise the best trades in the correct order for you and manage the overall renovation.

If you choose to not hire a project manager, then I recommend asking around for recommendations on trades before you make your selections. Always ask to see a portfolio of work they have produced in the past, along with their licences and insurances to cover yourself in case something goes wrong in the process of renovating. You’ll be relying a lot more on your trades if you are project managing so you need to trust them.

Step Four | Time to go shopping

To reduce delays on your renovations I always advise that clients purchase any fittings, fixtures and aesthetic elements before beginning. Depending on your project a few things to think about could be your water systems, plumbing, tiles, floor coverings, tapware, wardrobes or fencing. The list really does go on, so if you’re feeling overwhelmed then it may be best to chat with an interior designer to run their professional eye over your ideas. This is a stage I help many clients with to give them confidence in their decisions and a clear understanding of how everything will come together. I provide them with a finishes schedule to hand straight to their builder to avoid any miscommunication around selections. If you’d like my help with this stage of your renovation journey then take a look at the services I offer here.

Step Five | Plan your timeline

Now is the time to plan out the sequence in which your project will run. My key piece of advice for this stage is to coordinate your project by trades rather than going through one room at a time. This will help your project run a lot smoother and save you from needing to bring back the same trades multiple times.


Whether you’re in the early stages of planning your renovation/new build or you’re full steam ahead in the depths of it, having an interior designer by your side can make the entire process run a lot smoother. If you’re feeling overwhelmed, stuck or like you want to give up, then I would love to hear from you to help you through the next stages of your project. 

Take a look at my portfolio here and if you feel like I might be the right fit for you then you can discover more about my services and prices here. Sometimes a helping hand is all you need to gain the clarity and confidence you’ve been looking for.

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MENTOR PROGRAM VS 1:1 COACHING

With my Mentor Program kicking off this Thursday, 6th September I’ve received a lot of questions on whether the Mentor Program or 1:1 Coaching is better suited to you depending on what stage you’re at on your business journey.

To help you decide with confidence I’ve covered everything you need to know and I’m even offering a free 10-minute call with me which you can book in today to have all your questions answered.

THE MENTOR PROGRAM IS FOR YOU IF:

  • You feel like your business is guiding you rather than you guiding it.
  • You’ve been running your business for a while but haven’t invested much time in the behind the scenes of your business and instead focused more on the creative side.
  • You want a way to achieve your goals quicker and are ready to put in the hard yards to make it happen.
  • You want to network with other inspiring creatives and build new connections.
  • You need a helping hand to achieve your BIG goals and would benefit from weekly group coaching calls to hold you accountable.
  • You’re looking for news ways to build your brand, convert customers, boost your profile and increase your cash flow.

DISCOVER MORE ABOUT THE MENTOR PROGRAM

1:1 COACHING IS FOR YOU IF:

  • You’ve got a million ideas but feel stuck when it comes to putting them into action.
  • You’re a few years into business and need help with simplifying your systems and processes.
  • You’d like something more flexible to suit your businesses needs right now.
  • You don’t have a lot of formal business training and you’re looking for someone to coaching you on specific areas of building your business.
  • You want to access a coach when it’s suitable for you and want straight-up business advice to steer you in the right direction.

DISCOVER MORE ABOUT 1:1 COACHING

Now if you haven’t joined yet, then now is the time to become part of The Business of Decorating Facebook Group. I designed this group for you to build your network, gain access to instant advice and make growing a business a whole lot more fun. So what are you waiting for?

JOIN FOR FREE NOW

HOW TO HIRE AN ASSISTANT STYLIST

So you’re ready to hire an assistant stylist and delegate a few tasks but have no idea where to even start! The decision to hire an assistant plays on many factors, all of which you must consider before making a decision on whether or not to hire someone. If your business is growing at a steady pace and your to-do list is getting longer, it may be wise to consider saving your valuable time for the important things. Here are a few tips to help you take the leap with confidence:

Step One | There will never be a perfect time

If you’re waiting until you’ve set up a budget or think you can still handle it all on your own, then stop. The reality is, you will never feel truly ready (financially at least), to hire someone. The timing will never be “just right”.  There’s a point at which you have to face an issue and accept that an additional set of hands will help you on your journey. Keeping the long-term goals of your business in mind is also a motivator to get tasks done efficiently, which will make you want to focus on the important stuff,  hence the need for an assistant.

Step Two |  Visualise what needs to be done

Spend a week noting down in bullet points what you do each day. At the end of the week,  draw up two columns:

  • Column one: What YOU have to do that can’t be outsourced.
  • Column two: What someone else could do if you gave them the right tools and training.

Writing it down on paper and visualising what kind of resources you actually need will help you get really clear on what areas you intend on delegating to someone else. Plus, it’ll help you write up a proper job description too.

Step Three | Do your research

Do a little math beforehand to help you avoid any financial and unwanted surprises down the track. Here are three main points to consider:

  • Work out what you need to earn each week to cover your potential assistant’s wage or fees, this will make the value of hiring someone feel more tangible and doable.  
  • Work out if you need to hire them as an employee or freelancer.  Being cost-effective and having an idea of how many hours you will need them for will help you with the research on covering wages. It maybe be easier, in the long run, to hire on a task-by-task basis. If you’re unsure of the difference between employee and freelance wages, you can get a little more info here.
  • Work out how they’ll report to you. Do you need them to keep a time tracker or spreadsheet of their completed jobs? Or maybe you’re big on verbal communication and daily updates. Being clear on your expectations will help make it easier for both of you to work smoothly and coherently.

Step Four | Make it official

Making your assistant an official part of your business will help you feel on track and professional. Do they need their own email address?  Any new email addresses for my business are automatically sent to me so I can give a quick glance and flick a rough reply to my assistant if she’s unsure how to answer.  She then writes it up into something more presentable for the client. This saves me time but also trains my assistant on informal emails and communication with clients. It also makes for a more professional perception of your business.


GUESS WHAT?! I’m beyond excited to be launching my Mentor Program this Thursday, 6th September and only have very few spaces left. If you’ve been thinking about working with a mentor to guide you through the next stage of growing your business and to get laser-focused on your direction, goals and how to actually achieve them, then this program is for YOU!

I will be jumping into the driver seat of your business and sharing game-changing business advice with you over 4 weeks. The best part is that I work in the decorating industry every day and have grown a successful business from the exact information I’m sharing in this program. So, let’s roll up our sleeves and do this together!  

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5 THINGS TO OUTSOURCE IN YOUR BUSINESS NOW

Owning your own business comes with the added bonus of having to wear many hats. One minute you’re the creative director, the next, you’re the accountant, HR department, graphic designer and marketing expert, all in the same day.

As your responsibilities grow along with your business, saving your valuable time and energy for the important decisions will prove to be a vital asset to the growth of your company and this is where outsourcing comes in. Outsourcing for certain areas is not only efficient time-wise, but the expertise and knowledge you are getting will also benefit you in the long term.

While you may not have the budget to outsource all of these options from the start, here are a few to consider:

#1 FINANCES

If you’re running your own business, chances are you’ve become aware of all the financial upkeep it entails. Accounting is one of those things you’ve either been blessed with or it’s something that you find yourself freaking out every EOFY over. Save yourself the unwanted stress and deer-in-the-headlights look by getting yourself an accountant. You will gain clarity on aspects of your finances you didn’t even know existed, and it may save you a bucket load of cash down the track.

#2 MARKETING

Marketing is a full-time job within itself and if you keep leaving your marketing at the bottom of your to-do list then it may be time to hire an expert. Planning out your marketing strategy, social media content, pitching to media, writing newsletters and all the other tasks that connect you with your target market can take up a huge amount of time. This is time you could instead be spending on expanding your business, bringing in new clients or networking with industry experts to help your business grow. Assess what areas of marketing convert the highest amount of sales and start by outsourcing these first. If you’re unsure then my Mentor Program will help you gain clarity and confidence around marketing your business, so that you can make the right decision.

#3 BRANDING

If it doesn’t look right, it won’t feel right. The aesthetic of your brand appeals to your target market and is the first impression a potential customer gets of your business. Having the right logo and a clean, clear website that is easy to navigate is one of those make or break components that will deter or entice someone from choosing you, over the competition. Something like this takes skill and patience, and if you weren’t born a graphic design wiz then hiring someone who can make this all happen will save you many tears of frustration.

#4 ASSISTANT FOR DESIGN WORK

Your customers are your number one priority, and tending to their needs and inquiries is the backbone of your business. It takes a particular set of skills and a rather large amount of patience and understanding when something goes wrong or a client is unhappy. This is a perfect example of where two heads can be better than one. If you’re an interior decorator then having a design assistant who is on the ball managing your customer service, general stock and delivery intake will allow your business to thrive while you invest your time into the tasks that only you can do.

#5 PHOTOGRAPHY

Hiring a photographer to come along with you for your stylist once over is essential if you’re an interior decorator. This will ensure you have professional photographs for your portfolio and will provide some beautiful examples of your work to showcase on your website and across social media. Having professional imagery done will set a standard for your work and will allow you to broaden your network of clients and industry professionals. It’s also important to have high-quality profile images of yourself to send to media, post on social media or include on your website. 


I only have a few spots left for my Mentor Program starting on Monday, 3rd September (next week). So if you’re ready to up-level your business, get clear on the steps you need to take to achieve your goals and gain access to mentoring with me over 4 weeks then enrol now before time runs out!

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HIRING AN INTERIOR DECORATOR ON A BUDGET IS POSSIBLE

The exact reason I started my business was to make interior decorating more accessible to everyday homeowners and renters, just like you! My approach is a little different to what you see in Hollywood movies and rather than swanning in with a team of people, it’s just you and me having a chat about all things decorating. My tailored approach means that you get advice specific to your home and budget, so that you can feel confident and excited about the entire decorating process.

Now raise your hand if you’ve ever thought hiring an interior decorator was WAY out of your budget?

Yep, I hear you and that’s why I’m dedicating this blog post to proving that myth wrong and showing you how it’s totally possible to hire an interior decorator no matter what your budget is.

WHERE DOES THE DECORATING PROCESS START?

INITIAL CONSULTATION

The process will begin with an initial consultation where you will get to know your decorator and decide on your style. The decorator will walk through each room in your home that you need help with and gain a clear idea on what you do and don’t like about each room. For an initial consult you will need to budget anywhere between $200 – $300 (my initial consults are $275 ).

DESIGN CONCEPTS

After your initial consultation you will receive a scope of work from your decorator outlining in detail how many hours are required to complete the design concepts. To make the process easy to understand I always quote up front with an hourly rate, so that my clients never receive any nasty surprises along the decorating journey and to ensure we’re both on the same page. If you’re worried about how many hours your project is going to take, then simply ask your decorator for a rough price outline. You will need to budget between $100 – $200 per hour for this stage in the process.

The design concepts should include a mood board, a floor plan layout and a design action plan to show you how the whole process is going to be executed. You’re paying for the decorators time to create these magical documents for you which are essential to bring the end result to life.

WHAT’S NEXT?

PURCHASING AND DELIVERING

Once you’ve decided on the design concepts you’re happy with, you and your decorator will being the process of purchasing and delivering products. I will always pass on a trade discount on products where I can to all of my clients, so you can expect to pay about 30% less than recommended retail price for products. This means that your decorator’s fees are negated if you’re saving huge chunks of money on products.

BRINGING EVERYTHING TOGETHER

Once your products have started arriving and your home is already looking a lot happier, you can hire your decorator to come back and do a stylist once over. When I do this I come in with my photographer and get to work pulling furniture around the room, hanging art and arranging the bits and pieces to finalise the look. I also use this as an opportunity to take photos of the project for my portfolio and I always leave your home looking absolutely spotless! The stylist once over should cost you around $75 – $100 per hour and should only take 2 – 3 hours depending on the size of your house. Oh and I ALWAYS bring fresh flowers to add that beautiful finishing touch!

5 QUICK REASONS WHY YOU NEED A DECORATOR

  1. You’ll save time and money by outsourcing to someone who already knows exactly where to shop. This means you don’t have to spend countless weekends at the shops trying to figure out what lamp shade will work best.
  2. Save your marriage/relationship by having a professional guide you with your decorating choices so that you don’t have to fight with your partner about kitchen tiles, sofa fabric, paint colours or how many cushions should be allowed on the bed!
  3. Gain access to quality trades with your decorators black book of trades they recommend and trust for projects. This will save you a lot of time researching the perfect person for the job and give your peace of mind.
  4. Gain access to quality products with your decorators long list of furniture wholesalers who won’t deal with the general public.
  5. Achieve a finished product you absolutely love by putting your home in the hands of a decorator who’s job is to create a beautiful, real and functional home for you and your family.

If you’d like to chat about my decorating services shoot me an email with your decorating problems and let’s get started!

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5 MARKETING MISTAKES YOU COULD BE MAKING

So you’ve done the hard yards and have invested ample time in marketing and advertising for your interior design business. But, despite feeling pretty chuffed that you’ve got this Instagram thing down pat and know how to whip up a Facebook ad or two, the results have been dire.

As in… no client leads.

Or only a few at that.

Could you be marketing your business all wrong?

Read on to find out the top 5 mistakes you could be making:

MISTAKE #1: Not having a niche

The number one mistake is trying to market to absolutely everyone, often getting lost in a sea of competition.

Start with the basics: what is your niche? What is your genius zone? What is your area of expertise?

If you are the interior designer who designs glamorous home offices for creatives, then be known for that. If you want to be known as the interior designer who conjures up covetable nurseries for new parents, then be known for that. Pick something that you want to focus on and get known for that, so you can stand out from the crowd.

Once you know your niche, market it obsessively (but not desperately) and ensure you are specifically communicating this niche across all of your business touch points so you can more effectively reach your desired customer avatar.

#TIP: Research people in your industry that have nailed their marketing dialogue – whether it be through flyers, ads, social media content, blogs and the gamut. See how they are communicating to their target consumer and take note.

MISTAKE #2: Not being consistent on social media

While social media can seem far too time-consuming and competitive, having a poor excuse for a social presence (or no social media presence at all!) can be losing you money every single day.

Why?

Social media marketing helps to validate your brand. A company’s social media presence, when done correctly, tells consumers that their brand is active and open for business.

But so many interior designers are scared to promote themselves or fear they’ll be advertising to crickets. The secret here is to show up consistently, even if it means you might not get a client lead right away.

Choose the platforms that work for you and get active! Post pictures of your work. Get on Facebook. Share testimonials. Jump into an Instagram live. Do whatever it takes, for your future client to discover you, get to know your brand and get excited about using your services.

#TIP: Schedule posts in advance to reduce the overwhelm of running social media accounts and use an effective hashtag strategy to reach a broader audience.

MISTAKE #3: Not having an email opt-in (or an email list!)

Not investing any time in growing an email list? Ba-bow. Wrong move.

Building an email list is crucial because it’s the best way to build a relationship with potential customers. The more people you have on your mailing list, the more potential buyers see your services.

If you’ve got a pre-existing email list but it’s not really growing, try offering an email opt-in by way of a free downloadable (for example – 10 things you need to know before hiring your next interior designer).

Because you’re building your email list, you want to make sure that your opt-in goodie fixes a problem your dream client has and relates to your design service so always aim to be relevant and specific.

If you don’t have an email list yet, get it set up quicksmart, create your opt-in and market this on social media and beyond.

#TIP: Try to offer a service at the end of the opt-in. As an example, if your freebie is about picking the perfect grey paint colour, try offering a paint colour consult service to sell to your clients and step up your sales funnel.

MISTAKE #4: Not following up client leads

An all too common mistake is when designers let warm leads fall by the wayside as they forget to follow up or are afraid they’ll sound too eager. But this can be a serious biz killer.

Pick up the phone or send an email to any client leads that haven’t gotten back to you so you can potentially turn them into qualified prospects.

You might also want to turn cold leads into warm leads by creating bonus offers. For example, if they sign up with you that month, they’ll get a complimentary consult (normally worth $XXX).

Case in point: chase up client leads at all times for optimum results.

#TIP: Studies show that 44 per cent of sales people give up after one follow up, but 80 per cent of sales are made after five follow-ups. Seems excessive, but I say go for whatever amount of follow-ups feels comfortable to you, and don’t give up.

MISTAKE #5: Not promoting your services with public relations

Being heard among the proliferated and competitive interior design crowd can be challenging. That’s why it’s incredibly important to take strides to ensure your business is reaching a wider audience so more people can find you.

However, a common mistake interior designers make is assuming that PR is only for those that have massive budgets or love the limelight.

Wrong.

You can do your own public relations in a budget-friendly way to get your name out there simply by reaching out to publications and offering a value exchange.

Submit projects or guest blog posts to be featured. Email an interior design podcast and ask to be a guest. Research websites that post media story callouts and respond accordingly.

The options are endless! And the end reward can be priceless.

#TIP: Create a database of as many media outlets, blogs and social media channels you’d like to appear on, and aim to reach out to several each week to become the must-know expert in your industry. If you do have a budget, employ the help of a public relations agency that specialises in interior design to speed up the process and gain quality results.


Feeling inspired and pumped to up-level your business even more? I’d love to have you part of my 4-week Mentor Program for creatives just like you! We’ll delve into the nitty-gritty of running a successful business and I’ll hold your hand every step of the way, while unlocking the areas of your business which have been holding you back, to leave you feeling in control and confident.

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WHERE TO EVEN START WITH YOUR DECORATING PROJECT

The one question I get asked all the time is “where do I even start with my decorating project”? It can be an overwhelming task to decide on everything from the look you want to achieve to the colour palette and even what budget you’re able to work with. To simplify the process, I’ve made a handy list of everything you need to get your decorating project started and have you one step closer to designing your dream home.

1 | ASSESS YOUR SPACE

Have a think about who is using your space and for what purpose. In my book HOME: The Elements of Decorating, this is the first step in the decorating process and it’s called “Assessing The Needs & Wants”. You’ll need to make a list of the people using the space and what needs and wants they each have. For example, do you and your husband use the living room for TV watching in the evenings but during the day it’s a playground for the kids? Therefore, the room has different uses and functions so needs to be flexible with the furniture and floor plan.

2 | THINK ABOUT THE SIZES AND SHAPES

Get an understanding of the sizes and shapes you need to add to your space. For example, if you have a lot of linear lines in the room, such as windows, doors and entertainment units, you may want to introduce some rounded edges to soften the straight lines.

3 | ADD COLOUR AND PATTERN

Introduce colours and patterns to your room through soft furnishings and smaller decorative objects. The key to achieving the right balance is to stick to a 3-5 colour rule. This could be varying tones of the same colour or 3-5 colours which work well together.

4 | WORK OUT YOUR PROPORTIONS

Think about how big or small you can go with your furniture purchases. A quick hint – you’ll never regret a large rug as they are excellent for zoning a room.

5 | DON’T FORGET LIGHTING

Have a look at the room and think about if you could add lamps, wall sconces, pendants or even candlelight. Also, don’t forget warm white globes over cool white globes, as this will help you create more atmospheric lighting.

6 | HIRE AN INTERIOR DECORATOR

Your time is valuable, therefore, if you decide that you’re putting too much energy into decorating your space and you’re still not achieving your desired look, then it may be time to hire an interior decorator. I offer a range of clients all over Australia one-on-one specialised advice specific to their home. The benefits of hiring an interior decorator are that they will be able to stick within your budget (no matter how big or small), connect you with their black book of furniture suppliers and apply their expert know-how to create a beautiful space you’re proud of. If this sounds like the helping hand you need then take a look at my rates and design process here.


GRAB YOUR COPY OF HOME: THE ELEMENTS OF DECORATING ONLINE NOW

Hi, I’m Emma

Stylist, decorator and author. That’s a lot of hats to wear, but I’ve been interior design obsessed pretty much my whole life so it’s no surprise to anyone that knows me that I’m this immersed in the design world.

Renovation and Home Design Renovation and Home Design